There are thousands of films out there that can give you the science of DNA, genetics and genomics, we are creating films that do something different.
Our aim is to help shape and inspire everyday conversations that, whilst still rooted in the science, resonate with people. We want to know how to make ‘genomics’ click for people who may not know anything about it yet.
The whole point of doing this is because genomic technology is fast becoming part of routine healthcare, i.e. information from our DNA is being used to predict, diagnose and manage health and disease. Whilst you may think –is this really relevant to me? It actually is. The thing is, DNA is a family affair – so whilst you may not be planning on using healthcare services in the near future, people you are related to just might. Information they learn from their DNA could be relevant to you too. We think everyone deserves to have a headsup on what genomics is all about.
Each film we have created has a scientific insight at the core of it; this is based on information we gathered by interviewing members of the British public (social science academics done by Dr Anna Middleton). The themes from these interviews were developed, explored and overlaid with a creative story (communication industry expertise from Julian Borra).
We now want to know if the films we’ve created help DNA, genes and genomics become a more ‘social’ concept – i.e. something that everyday people feel they can relate to.
